Comments on: Canadian indie productions get slick on YouTube https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/ Wed, 30 Aug 2017 17:16:02 +0000 hourly 1 https://wordpress.org/?v=4.9.1 By: Anonymous https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1604 Tue, 17 Mar 2009 01:12:00 +0000 https://praxistheatre.com/?p=196#comment-1604 Amanda, you’ve asked a very good question and it is best answered by a clever and resourceful brain (maybe that’s not me!). Offhand, I would suggest video content that does not take the viewer’s interest for granted, but earns it with surprising, compelling strategies. I’m talking about advertising here. I’m talking about “hooks”, I’m talking about launching viral phenomena that can be traced to the show in question; there’s no limit if you have the imagination. What I’m not talking about are passive video clips that show what a company is up to, but offers little enticement to an outsider to actually bother showing up. Most theatre companies are so far behind the 8-ball on this front, it’s sad.

My advice to hot ambitious theatre up-and-comers: hire a vlogging visionary and go wild.

]]> By: MK Piatkowski https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1603 Mon, 16 Mar 2009 18:05:00 +0000 https://praxistheatre.com/?p=196#comment-1603 One thing I’ve just noticed is that all three of the shows in the post are remounts so they have existing performance footage to work with. So where does that leave companies mounting an original production? Do you really want rehearsal footage? If not (and I wouldn’t), it would seem that Michael’s approach is the way to go.

]]> By: Amanda https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1602 Sun, 15 Mar 2009 19:53:00 +0000 https://praxistheatre.com/?p=196#comment-1602 @Anonymous
What sort of content do you think will draw in that whole new demo?

]]> By: Anonymous https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1601 Sat, 14 Mar 2009 00:47:00 +0000 https://praxistheatre.com/?p=196#comment-1601 Good point. I think innovative theatres need to find a way to push their vids onto other sites: ie. ones that cover news, tourism, general arts, culture, local affairs, etc etc.

… And offer NOT “insider” content, but stuff that will draw in a whole new demo.

]]> By: MK Piatkowski https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1600 Fri, 13 Mar 2009 02:17:00 +0000 https://praxistheatre.com/?p=196#comment-1600 For me, videos don’t make me want to see a show. I use them to get a closer look at shows I’ve already decided to see.

]]> By: Amanda https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1599 Fri, 13 Mar 2009 02:04:00 +0000 https://praxistheatre.com/?p=196#comment-1599 Hmm, my hyperlinks aren't working for me, which is wierd, but here they are agian.

Skydive here: http://www.centaurtheatre.com/skydive_video.html
Doubt: http://www.centaurtheatre.com/doubt.html

Scorched: http://www.citadeltheatre.com/flash/scorched_player.htm
Pride and Prejudice: http://www.citadeltheatre.com/events.php?eventid=666&cat=31

]]> By: Amanda https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1598 Fri, 13 Mar 2009 02:01:00 +0000 https://praxistheatre.com/?p=196#comment-1598 Oh, the elusive new customer… they’ve only become harder to understand lately. You might be right about the uninitiated being less enticed by the behind-scenes-stuff, but I’m not sure.

I totally agree that the Cranked one works. The view count suggests it’s the top pick of viewers too, but I think one of the reasons it works it that it has an atheistic and set up that’s really familiar as film. The one guy at the mic rapping/the stand up comic thing. You can turn on the TV, flip for a little while, and probably find that. Just like you said, it’s very 8 Mile Live. So it’s playing to a strength.

I have to say though, I think Centaur Theatre is doing some neat experiments with this. Although they don’t put them as predominately on their website as I think they could (maybe they also see them as more of an insider thing, then something to use in marketing to the new peeps.)
You can watch the Skydive video here.
and the Doubt one on the right here.
But they aren’t on YouTube 😉

Citadel Theatre also did this interesting one for Scorched, again, not featured too hugely on their website but it’s right here.
And they did a whole slew of video interviews for Pride and Prejudice here.

]]> By: Michael Wheeler https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1595 Thu, 12 Mar 2009 20:49:00 +0000 https://praxistheatre.com/?p=196#comment-1595 This is really interesting to me as I think it touches on a core question of theatre marketing. Marketing to “theatre people” or not?

Michael’s video would definitely be more effective as a marketing tool on me. Probably for most people who read this blog. But I don’t think it would work nearly as well to attract new customers… Probably the Cranked one would be best. It’s like 8 Mile live!

]]> By: Amanda https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1594 Thu, 12 Mar 2009 20:33:00 +0000 https://praxistheatre.com/?p=196#comment-1594 Although I’m very open, even eager, to be proven wrong, I definately hold to the idea that trailer-like videos don’t make a good argument for the value of the experience unless you are already a pretty experienced theatre-goer and can discern the visual vocabulary of the theatre through the video. I think, if someone is pretty much untouched by theatre, those kinds of videos have a real risk of just looking like bad film. To be totally honest, I’ve never seen a TV commercial for theatre (all Mirvish I guess…) that didn’t seem pretty lame, even when I loved the show.

I’ve always thought that interviews with artists, incorporated with a few production elements (pictures, scenes, music, ectra.) like the Crackwalker promo is just a much better argument for the experience, for sharing the physical space with the art. As a marketer, I’d always choose to devote my time to the kind of video that I think makes the stronger argument for coming out and purchasing the experience 😉

]]> By: Michael Wheeler https://praxistheatre.com/2009/03/canadian-indie-productions-get-slick-on-youtube/comment-page-1/#comment-1593 Thu, 12 Mar 2009 16:27:00 +0000 https://praxistheatre.com/?p=196#comment-1593 @ Murph: Thanks for the link Michael! I would put your video in a different, and I would argue, less marketing oriented category. The three videos posted seem to be more informed by film and movie trailers in terms of their composition. They all make an “argument” about the value of experiencing the live product.

The Crackwalker video is rooted in theatre, exploring the people and elements that work to create a theatrical production. More substance and a little longer. It makes an “argument” about the value of the ideas and people behind the production.

But what do I know, I’m always getting into arguments…..

@Anon: It is a self-correcting market. Film it and they will come.

]]>