The Company Theatre, last year’s Indie Dora Winner for Outstanding Production is back with a new show The Test and a new social media strategy to promote it.

As the production rehearses, The Company is releasing short documentary films by Michael Schultz about the creative process behind putting the show together. You can view Part 1 of 4 above and click here to view Part 2. The first mini-doc already has over 1000 views, it will be interesting to see if this translates in to actual in-person views.

What do you think? Is this an effective audience engagement strategy? Does getting a an insider’s peek at putting the show together make it more likely you will see it? For theatre creators – would having a camera in the room impact your creative process? Would you like to see more or less of this?