Category: twitter

As a result of the City of Toronto’s KPMG Core Service review, and the city’s public consultation process, Council recently voted in favour of looking into selling its city-owned theatres.
Mayor Rob Ford has since created the Mayor’s Task Force – Arts & Culture to investigate the “city’s rationale for owning and operating live theatres”. You can read the announcement of the task force here, and the press release announcing two public consultations on the issue here.
From the press release:
The panelists will investigate the impact of these theatres on the local economy and make recommendations on what changes may be required in terms of their operations to meet the City’s objectives. We will consider a variety of options. As part of the process in making recommendations, we need the input of the community and stakeholders like you.”

Praxis Theatre Artistic Producer Aislinn Rose will be Live Tweeting one of the two public consultation sessions today, from 9:30am to 11:30am at the St. Lawrence Centre for the Arts. Join in the conversation whether you are there too, or following along from home or work.
Click here to go to the Praxis Theatre Twitter account.
What you need to know if you’d like to attend in person:
Date:Wednesday, November 9
Time:9:30 to 11:30 a.m.
Location:St. Lawrence Centre for the Arts, 27 Front Street East
Date:Wednesday, November 9
Time:6:30 to 8:30 p.m.
Location:Toronto Centre for the Arts, 5040 Yonge Street

by Aislinn Rose
I recently started working as the Community Manager for a project called The Conversation About Love. This interactive experiment revolves around an online art gallery based on the themes of Sarah Polley’s new film, Take This Waltz. Participants are asked to take a tour around the gallery and join the conversation on the topics of love, fidelity, lust and heartbreak. The conversation has taken on many forms including songs, photos, original artwork and personal anecdotes. In addition to the website, conversationalists can also join in via Facebook and twitter.
As someone with a personal and professional interest in this notion of using social media and other online tools in an effort to build community and develop audiences for your work, I was immediately drawn to the project. The big question posed to me was, “how do you feel about chatting and tweeting about love for the next several months?”
Then along came a facebook invitation to a post-show social for Tarragon Theatre’s production of In the Next Room, or the vibrator play, asking participants to submit “stories of sex, love and all the rest of it”. The stories submitted will be read aloud at the event this Thursday evening, but submissions will remain anonymous to protect the not-so-innocent.
I don’t think anyone will be surprised to learn that my first instinct was that this event called for a little live-tweeting. The twist in this case, is that I plan to bring the Take This Waltz-inspired Conversation About Love into the next room, for a joint online conversation about love and sexual awakening.
Want to follow along? Perhaps join in? Here are the facts you need to know:
- You can get $10 tickets to see the show this Thursday, October 13th at 8pm. Click here for all the info you need on buying tickets and submitting your tales of love and/or woe. The social after the show is free.
- Follow the tweets via www.twitter.com/ConvoAboutLove. You don’t need to be a tweeter to keep tabs on the discussion, but if you are, I’d love for you to follow me in this new experiment. Let me know what you think!
- Don’t be shy about submitting your stories. I won’t be tweeting all the sordid details… if you want those you’ll have to join us at the theatre.
Side note: as I finished composing my email to Tarragon suggesting the addition of live-tweeting at their event, I received a message from Tarragon asking if I might like to live-tweet at their event. I’m really excited to see a company like Tarragon embracing these new tools to engage their existing audience in new ways, while reaching out to develop and cultivate a new community of followers and fans.
Hope to see you online or in the theatre on Thursday night!

by Aislinn Rose
Earlier this year I had a conversation on twitter about social media, the arts, and audience development. One of the topics that came up was tweeting during actual performances. Many suggested that twitter didn’t belong in the theatre during a show, thinking it would pull the tweeters out of the performance and distract others in the audience.
When I asked a first-time theatre-goer who had been brought to the theatre via Twitter what she thought, she said tweeting would have made her feel more engaged and that she really wanted to know what other audience members were thinking throughout the show.
While some tweeters said Canadian theatre-makers were woefully behind the times when it comes to integrating social media in their work, some were adamant that tweeting during a show was a bad idea. Having already experimented with a show that incorporated live-texting throughout, I was adamant that it ought to at least be tried.
So here we are with our twitter-friendly performance of You Should Have Stayed Home at SummerWorks. We’re offering dedicated tweet seats, at the back of the audience so as not to be distracting for others, where tweeters can tweet away using our hashtag #G20Romp. All we ask is that you turn off any feature that makes a sound or vibrates, and darken your screens as much as possible – in a dark theatre you don’t really need much light.
Not sure what you’d tweet about? Our hashtag has already been in effect for some time, so here’s some of the conversation we’ve already been having.
Jonah Hundert and Praxis Theatre chat post-opening night:

Jonathan Goldsbie had a few thoughts after opening night as well:

We were pleased to have Davenport MP Andrew Cash join us for opening night and the SummerWorks opening night party after the show:


You Should Have Stayed Home performer/playwright Tommy Taylor with The Honorable Andrew Cash, Member of Parliament for Davenport
You Should Have Stayed Home
2:30pm at The Theatre Centre
Look for the marked tweet seats in the back rows, where you’ll also find the previously mentioned requests about turning off sounds, vibrations, and lowering lights.
Use the hashtag #G20Romp
Buy your tickets here or at the venue.
After the performance, we’ll be wanting to chat some more, both about the show and how you felt about tweeting during the show. Let us know if you met anyone new in the audience because of twitter!
Not a tweeter? Don’t feel left out.
We’re always happy to continue post-show discussions here in the comments of the blog. We welcome and look forward to your feedback.
If you’re not a tweeter but you are interested in this live-tweeting experiment, you can follow the hashtag even without a twitter account by clicking here.

by Aislinn Rose
Praxis Theatre and The Original Norwegian begin workshopping You Should Have Stayed Home together this week. We’ll be watching related G20 videos together, and continuing the process of adapting Tommy’s Facebook note for the stage. I’ll be tweeting throughout the workshop, and you can follow along with @praxistheatre via the hashtag #G20Romp.

Click to enlarge
I will also be waking up bright and early on Thursday morning to attend the Business for the Arts Breakfast with Shannon Litzenberger. Live tweets can be followed via the hashtag #bizarts, while Shannon talks to us about the future of arts funding in Canada.
Please feel free to join the conversations by sending questions and comments my way throughout.

Councillor Michael Thompson spoke to an overflowing City Hall crowd before the culture consultation began. City Staff found extra tables, chairs and facilitators while the usual speeches kicked things off.
by Aislinn Rose
On Monday, Praxis co-Artistic Director Michael Wheeler and I attended the only downtown public consultation for the new Toronto Culture Plan not focused on youth issues.
We were armed with our smartphones and the Twitter hashtag #creativeTO, which I had also used at the public consultation in Etobicoke in February. Separately, we made the rounds of the various tables open for discussion and tried to document what we were hearing.
Below is a partial transcript of the event, a 100 tweet summary from the past few days with the most recent tweets at the top, You can find the full and interactive transcript online here.
And remember, the final public consultation (on youth issues) will be at City Hall on April 7th from 6pm to 8:30pm. I’ll be there with my smart phone and a hashtag. Hope to see you there.
#creativeTO Transcript

by Aislinn Rose
Last Friday, unbeknownst to the fine folks at Toronto’s The Only Cafe, they were host to a cross-country conversation between artists, theatre organizations and theatre lovers old and new.
The inspiration behind the Twitter chat came on March 10th, when I caught a discussion happening online about the Opening Night of Catalyst Theatre’s Production of Hunchback at Citadel Theatre in Edmonton. Catalyst and Citadel had invited the audience to “live tweet” the event, and they would be showing the tweets on a display screen with a program called Visible Tweets, as recommended by nearby Shell Theatre. Shell has been live tweeting their shows since November, 2010 and they’ve found it to be a really effective way to get audiences excited about their events.
When I started following the assigned #yeghunchback hashtag, I caught the following tweet:

I joined the conversation, and asked @lindork what had brought her to the theatre that night, given that she was a self-confessed “theatre newbie”, and she told me it was mostly due to the number of tweets she had seen about it.
A few days later I asked @lindork (Linda Hoang), along with everyone responsible for tweeting for Catalyst, Citadel & Shell, to join me for a Twitter chat about the use of social media tools to develop new audiences, under the designated hashtag #auddev. After we spread the word about the chat, I was pleased to find we were being joined by companies and bloggers across the country, including (among many others) Montreal’s SideMart, Toronto’s Studio 180 and Crow’s Theatre, and the PuSh Festival in Vancouver.
You can catch up on the entire conversation here, with the transcript sent to me by @AudienceDevSpec‘s Shoshana Fanizza out of Boulder, Colorado, who regularly uses #auddev to keep in touch with the twitosphere about issues relating to arts organizations and audience development. I have synthesized some of the main talking points below, but I highly recommend taking a peak at the transcript just to get a better look at the enormous participation we had across Canada and in parts of the United States.
Live Tweeting During Performances:
When I asked participants for their views on allowing tweeting throughout the actual performances, there were definitely some mixed responses. Some thought this would be disrespectful to the actors performing, others thought it would mean the audience would be distracted from the show if they were focused on their smart phones, while some people thought it would be interesting to experiment with the possibilities:


@canadianstage‘s suggestion of live tweeting a dress rehearsal was a popular one, and @macdonaldfest also suggested tweeting a Q&A might be a good solution for involving the audience within the theatre without disrupting the performance. @morroandjasp took up the challenge immediately and offered to include a Twitter/Audience Q&A this week. I am pleased to report that I and a number of Friday’s participants spent a lovely part of Wednesday evening in conversation with Morro and Jasp, the creative team AND their audience after their performance at Theatre Passe Muraille. It was great fun for us, and I’d love to hear what the experience was like for the audience.
Who are you tweeting for?
Many people took this chat as an opportunity to express some frustrations with Twitter and Twitter users in general. There was commiseration over accounts used only for self-promotion, or retweeting everyone else’s content without adding anything to the conversation, and a general poopooing of Facebook pages linked to Twitter feeds where one automatically updates the other. Consensus seemed to be that they speak to different audiences and therefore require a different voice or style, and that your audience wants to feel you’re actually having a conversation with them, rather then just putting forward a constant stream of information and sales strategies. Do you have linked accounts? Would you consider changing them?
Who’s doing interesting things online? Who’s worth following?
We’re always trying to find out about interesting and innovative theatre companies trying new things both on and off the stage, so I asked for recommendations for companies doing great things with social media:

So I checked out Woolly Mammoth Theatre after the conversation, and I was indeed impressed. In the lead up to their presentation of Mike Daisy’s The Agony and the Ecstasy of Steve Jobs, they had staff members “reporting” from the sales lineups for the iPad2, and audience members could follow along via the hashtag #ShowUsYouriCrazy. They were also offering $0.99 tickets for one day only (the cost of the average Apple app) if you could arrive in person with a “Jobs (Apple)” Foursquare badge. Now, “Jobs (Apple)” + “Foursquare” means absolutely nothing to me, but it’s definitely the kind of thing I’d be willing to look into to see Mike Daisey for $0.99.
How to Handle Staffing & Twitter:
Well, this was a popular discussion, but yielded mostly questions and few answers. Looks like everyone’s still trying to figure this one out.



Has anyone found a solution they’d be willing to share with the group?
Twitter vs. Blogging:
An interesting debate:




Your thoughts?
Some post chat follow-up:
Amazingly, within a few hours of the conclusion of the chat, participant @SMLois had blogged about the event in a piece called On the Canadian Theatre Conversation:
“Today was, in my recollection, the first time that Canadian theatre artists have used twitter to have a nation-wide conversation about the role of social media – in fact – to have a nation-wide conversation about anything. Based on this conversation new relationships between companies and artists have been formed. And this gives me great hope.”
Like a number of other participants in the conversation, Lois was excited by the fact that this conversation was happening at all, and is looking forward to that conversation continuing. She’s also looking for Canadian theatre blogs from outside the main centres, so if you know of any not currently listed in our blogroll, please let us know.
My Chat with Linda:

On Wednesday night I also caught up with Linda (our “theatre newbie) to ask her a little more about her experience attending theatre for the first time. She told me it was intimidating at first, but she got comfortable once she had arrived and could start interacting with the tweets she saw on the display screen. I asked for her perspective on live tweeting during a performance because I knew she had wanted to tweet during Hunchback. I wanted to know if she thought she might get distracted if she were to tweet throughout a performance:


And as for her and her fellow theatre-newbie companion seeing more theatre?

Well, that’s a whole other conversation I think. Who’s in?
by Michael Wheeler

1: Billboard Tax Appeal
So if you didn’t know – the billboard tax was recently overturned in the courts. Whether or not the court appeal should be launched will be decided by Planning and Growth Management Committee (PGM) today, Thursday, March 24th, in Committee Room 1 at 10:00am. This will be followed by Council on April 12th.
More info on the BeautifulCity website, but fundamentally if you’re free this morning, your attendance is heavily encouraged.

2: Equity Indie Theatre Survey Is Due
If you are an Equity member, tomorrow, Friday March 25th, is the last day to send in your Independent Theatre Survey to the good people at Leger. It takes 45 minutes and it is worth it! Just do it. Nike. I don’t know what else to say….
My take on the survey, and why it is important is here.

3: Hashtag for Arts and Culture in the Election
The Canadian Arts Coalition has suggested coordinating information on arts in culture an almost-certain federal election through the hashtag #artsvotecan.
For those of us on the internet, but not on Twitter, who would like to follow this newsfeed, you can find it at twitter.com/artsvotecan. The call to action: “Let’s build a national dialogue – one tweet at a time!”

by Michael Wheeler
Last winter the Canadian cultural community was shocked to learn the only new cultural funding of the big “2009 stimulus budget” would be an international $25 million Nobel Prize of The Arts/ competitive arts festival with qualifying rounds where the grand winner in each category would perform at Luminato. Soon after, it was revealed that falsified documentation about who’d been consulted was used to pitch the prize to the government. (Exactly how did that process work?) At the same time voices in Quebec were becoming increasingly uncomfortable about the Toronto-centric Anglo bias to the project, and many other voices nationally in the cultural sector began speaking out against cutting domestic funding in tandem with creating a large international award. Soon after, the initiative was classified as “under review” and no one ever heard about it again.
Well guess what? It’s back.
Minister James Moore announced yesterday that The Canada Prizes will happen, are no longer connected to Luminato, and will be administered by The Canada Council. There is a five-member Advisory Panel that will do some super-fast, but extensive consultations with “key figures in the arts and culture sector” before advising the Minister on the best way to set the thing up by the end of the summer. For anyone unlucky enough to be considered “not-key”, you can contribute your thoughts through an online form available for just 17 days at this link on the Canadian Heritage Website.
It’s hard to have a single opinion about all this: In some ways putting this cash in the hands of The Canada Council is the best, smartest, depoliticized way to distribute arts funding. So fundamentally I’m not sure that the specifics of the award will be all that controversial as long as it is distributed by an arms-length jury. The crazy part about this whole process, and the media coverage of it so far, is the lack of attention to whether the prize is a good idea to begin with.
The stated goal in the Ministry’s press release is to “brand Canada as a centre of excellence”. Which is a good idea – except for one thing – after we’re branded as excellent, we will have to create things that are excellent. Things aren’t looking so hot on that end – between the policies of current Federal and Provincial governments and the economic crisis – actual monies for art going to artists is way down. Farewell DFAIT, Trade Routes, PromArt, small magazines, endowments, and BC artists. Bonjour a huge amount of money to an artist at the top of his or her career and the administrative and production costs of a massive international ceremony.
So more than anything this just seems like putting the cart before the horse. We would like to be branded as excellent, we would like to be perceived as excellent, but we are going to reduce the funds that would lead to excellence. (We will however throw you a big party if you ever get there.) It is a common approach to Canadian cultural funding these days that is a lot like encrusting the tip of a melting iceberg with gold. It should also probably be noted that it creates an inverse relationship between the creation of art and “fancy galas“.
Since the majority-that-almost-was in 2008, the Conservative government has been looking for ways to appear pro-culture while not actually funding any of the art or artists that contributed to their unrealized ambitions. This prize fits firmly in this category of things that will allow the government to say that arts funding is “up” while continuing to decrease the amount that is actually allocated to culture, either directly through grants to artists or indirectly by subsidizing rehearsal, performance space, equipment, travel costs, etc.

Ironically, when the Minister of Official Languages and Canadian Heritage re-announced the prize yesterday, he received extensive coverage in the media – for something seemingly unrelated: In a hockey-induced fit of pride over the weekend he’d twittered the Vancouver Canucks were “Canada’s team in the playoffs”, seemingly unaware that many Canadians consider Quebec a part of Canada. (And all of a sudden we got a glimpse of how they could just forget to put French in the opening ceremonies of a Canadian Olympic games.) In an article in today’s The Globe and Mail he remains unrepentant and stands by his tweet and seems unabashed by the notion that Tweets Have Consequences.
So here we are right back where we started eighteen months ago, except everyone’s a little more hurt and a little more bitter: Anglophone artists are increasingly starved for support, francophone artists are armed with multiple instances of the government trying to exclude Quebec from the definition of Canadian culture, and a hostile government is inventing new and interesting ways not to fund the ecosystem that creates Canadian culture in both official languages. I am going to be so relieved to talk about this era in the past-tense.
If you want to read THE OLD Canada Prizes outline – the one that no one wants to talk about anymore – click here. It seems only fair that interested citizens wishing to provide feedback to the government have (unredacted) access to the documents used to create and approve the initiative.
This is the first time we’ve ever posted a job opening, but Harbourfront Centre is accepting applications for a position that seems ideally suited to regular readers of this blog:
“Currently an employment opportunity exists in our Design Communications Department for a contract Social Media Specialist. Reporting to the Web Site Content Administrator, this position will be responsible for the execution of all social media strategies for Harbourfront Centre and its programmes to enable further interaction and engagement with our diverse audiences and increase brand awareness and website traffic.”
Click here to read the full posting.
May the most savvy social media/arts and culture integration expert win!
Three questions for any theatre people out there who are using the social networking tool Twitter:
1) How does Twitter help you be a better theatre professional?
2) How do you find other theatre people on Twitter?
3) Who would you recommend Twitter to?
Come to think of it, any thoughts on Twitter and its relationship to theatre would be awesome and of interest.
RECENT COMMENTS