Praxis Theatre

Torontonians support Billboard Tax by 5-1 margin

A new poll conducted by Ekos Research demonstrates an overwhelming majority of Torontonians support the Billboard Tax.

The measure was unanimously approved by the City of Toronto’s planning committee and will be put to City Council today. 70% support the tax, while 14% are opposed. The poll also concluded that Torontonians would be far less likely to support the measure if the tax revenue was not tied directly to arts.

City councillors that vote against this measure will now find themselves in the awkward position of rejecting the unanimous advice of the city’s own experts and the vast majority of Torontonians.

Certainly the issue has become a lightening rod citizens are mobilizing around: a short backgrounder  from last Thursday’s NOW Magazine has become the third most commented piece in the history of the website in just 4 days. Will Sign wars become the all-time most commented NOW article?

Poll based on 709 interviews with Torontonians from a broader survey of 1,202 GTA residents using EKOS’ innovative Probit telephone-online panel conducted between November 23rd and 29th, 2009. The results of the poll are valid within +/-3.7 percentage points, 19 times out of 20.