Do we need artists to create the new creative economy?
Back-to-back articles have appeared in Toronto’s two most-read newspapers, The Toronto Star and The Globe and Mail, regarding creativity and artists that seem to underscore a dissonance between government spending and economic objectives.
“- Set a goal of having more than 50 per cent of Ontario’s employment in “creativity-oriented jobs” by 2030. Currently, 30 per cent of jobs are in that category, accounting for nearly half of all wages.”
The second piece in The Globe titled, “Starving artists? That’s not far from the mark”, analyzes a report based on the 2006 census commissioned by The Canada Council for the Arts, The Ontario Arts Council, and The Department of Heritage. Amongst the conclusions:
“What makes the situation even more distressing is that artist earnings have been decreasing since 1990 – a decline likely to intensify over the next two years. While average earnings for the overall labour force rose by almost 10 per cent from 1990 to 2005, artists experienced a slide of 11 per cent – to $22,731 from $25,433 – at the same time as the cultural-sector work force tripled in size. Actors experienced the sharpest decline in average earnings among artists, dropping 34 per cent to about $18,000 in 2005.”
Both of these studies come on the heels of the Department of Heritage announcing a new strategy to spend $25 Million to create The Canada Prizes, an American Idol-style competition that uses big money cash prizes to attract non-Canadian talent for a one week in June in Toronto.
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