About 25% of the time I put into being Co-Artistic Director of Praxis Theatre is devoted specifically to our blog and online presence .

That we would have ever ended up spending this much time developing our theatre company online never occurred to Co-AD Simon Rice and I when we began Praxis in the winter of 2003, but it seems wholly necessary in the early spring of 2009. We think it’s so important we’re in the middle of putting time and money into integrating and re-launching our website and blog at praxistheatre.com.

Why? Because theatre, like virtually every other art form and industry, is being radically reshaped by the power and popularity of online media. Here are the top three reasons why:

Click here to continue reading this article on the Toronto Fringe Festival website.