Can online promo videos sell theatre?
What makes a video go “viral”? Everyone seems to be giving it a go these days, and Toronto theatre companies are no exception. But are these videos an effective way of selling a show to an audience?
Here are three promo videos of current or upcoming shows in Toronto as examples. What makes a video “forwardable”, and what would make you post a video on Facebook? Has a video like one of these ever propelled you to buy a ticket to a show?
Tarragon Theatre, The Misanthrope
Crow’s Theatre, Eternal Hydra @ The Factory Theatre
Suburban Beast, Bravislovia as part of Rhubarb @ Buddies in Bad Times Theatre