A turnout like this means something, you know what, when your first meeting is packed up and its sold out to put it in theatre terms it means you have a hit on your hands. To put it in activist terms it means you are in a movement moment, it means if you organize it they will come. It means you have good timing. That’s the moment we’re in right now.
Naomi Klein addresses the Department of Culture organized Town Hall at The Theatre Centre, September 3rd, 2008.
The inaugural Department of Culture meeting drew hundreds of people to the Theatre Centre on the hottest day of last fall, with people spilling into the lobby and out onto the sidewalk where the event inside was telecast.
Politically, for the arts in Canada, those were some very dark days. The Conservative Government had released a number of ideologically motivated cuts to arts funding over the summer of 2008, while every day the polls showed Stephen Harper cruising to a larger majority government. The notion that Canada “had become more conservative” was being floated as a talking point, and even some of my most progressive friends were starting to reconcile themselves to a bleak five years. Our Town Hall was organized in direct opposition to that notion. We proposed that there was still time to turn this train around and that artists and arts workers could play an integral role in doing so.
The speakers were great, and the turnout was impressive, but what was really key about that meeting was it provided the three absolutely essential resources that our fledging organization needed: Money, volunteers and profile. Money came in the form of individual cash donations straight out of people’s wallets and cheques that came in over the next week. Volunteers were identified with contact info, availability and skill sets by a team entering info into a bank of laptops in the lobby. Profile came from the sheer size and enthusiasm for the event and the clearly serious manner with which our community organized.
1 year ago today, The Theatre Centre was packed to the rafters and out on to the streets.
We used each of these resources for all they worth every day from September 3rd to October 14th 2008. What was kick-started that night morphed into a national grassroots movement. Some of the actions that came out of our first event were:
Departments of Culture were set up independently by likeminded artists across the country.
These autonomous ad hoc organizations were tied together in the last week of the campaign by a series of concerts, video contests and theatre pieces, including the first ever national Wrecking Ball in ten Canadian on the same night from coast-to-coast.
Not all of the thousands of volunteers across the country relied on art. Online volunteers made our Facebook site the #4 Special Interest Group of the election according to CBC.
Swing teams targeted key 905-area ridings holding public meeting, attending debates and distributing information at GO stations and bus stations.
Our biggest electoral success was playing a part in changing the overall ballot question. 2008 was the first time that a question about culture was posed at the leader’s debate. That artists from across the country were united in their opposition to the government in both official languages had some influence on changing the question from: “Is Canada becoming more Conservative?” to a more traditional Canadian election question like: “Is Stephen Harper too ideologically motivated and out of touch with Canadian values to be trusted with a majority government?” On this question the government will fail every time.
The same creative team behind this video by Hooded Fang was the same gang behind this summer’s Fringe hit musical East of Broadway. Nice year guys.
Michael Ignatieff’s announcement two days ago that the Liberal Party would no longer prop up the Conservative Government points to a new campaign soon. Department of Culture is not affiliated with any political party, but clearly this will mark the beginning if a new chapter in arts activism in Canada.
Some of the key questions facing us are:
What role will we play this time?
How can we involve everyone who wants to participate?
Where will our resources come from?
Should we have another Town Hall to kick things off?
How do you play an effective part in an election if you don’t endorse any political parties?
What is different this election?
What is the same?
What do you think? I hope Department of Culture will be revived not just because we support the arts, but because culture is an integral part of a healthy society along with a compassionate social safety net, environmental reform, support for the rights of all Canadians, and many other things our current government opposes. Culture does not occur in a vacuum.
Whatever your thoughts, stay tuned to departmentofculture.ca for more information. It’s sure to be back up and running shortly. No, you are not experiencing deja vu. Yes, it does seem like this is exactly half over.
Harper’s Ordinary Artists by Rob Baker, Alastair Forbes, and Alex Hatz gets my vote for funniest video of the 2008 campaign.
Two interesting a pieces from around the theatrosphere about how to fix theatre in North America last week:
1 How to Expand Our Arts Communities In a fast changing culture, seven ideas for connecting with new audiences.
In the second of three articles drawn from Diane Ragsdale’s recent address to the Vancouver Arts Summit, she lays out some impressive challenges for modern theatre artists and how to face them. Most interesting theory cited: that the “long tail” of the creative economy requires 1000 “true fans” to sustain a career as a creator.
2 Collective Arts Think Tank First Letter to the Field: What’s working, what’s not working, recommendations
A NYC-based blog/manifesto/letter about the systemic problems facing the field of contemporary live performance. This letter is split into three parts: The state of the field; possible actions for artists; and possible actions for grant-makers.
“Many teachers think of children as immature adults. It might lead to better and more ‘respectful teaching’ if we thought of adults as atrophied children.” Keith Johnstone.
This is better if you minimize the window and imagine you’re listening to the radio as a child with your grandfather late at night when you’re supposed to be in bed.
I caught Simon Lee Philips and Roanna Cochrane having a celebratory snog at the opening night premiere of Michael Healey’s Generous outside the Finborough Theatre in London (UK not ON).
Simon has a lot to celebrate – having just been cast in Trevor Nunn’s production of Inherit the Wind. Looks like he’s made the move from small fringe theatre to the West End. Simon’s star meter is definitely on the rise.
Christine Horne is currently performing in Praxis Theatre’s production of Underneath at Summerworks.
She is also Artistic Producer of Kick Theatre and Artistic Co-Director of The Thistle Project with whom she is producing and co-creating Peer Gynt, adapted for two actors at the Church of the Holy Trinity opening in January 2010.
The Panasonic Theatre has more seats than Bread and Circus. (But less DIY charm?)
Yep. It’s true. My Mother’s Lesbian Jewish Wiccan Wedding, the little show that couldn’t stop selling out the tiny Bread and Circus at the Fringe is moving to the Panasonic Theatre on Yonge St.
“The new fall production “will be expanded and reworked to include new songs, more characters, a larger cast and a bigger band. Like the original, it will be directed by Andrew Lamb, and will star Shaw and Stratford festival veteran Lisa Horner as David’s mom.”
Congrats to everyone involved. The Mirvish people seem to have incorporated the talking point: “Drowsy Chaperone” heavily in their PR strategy about the surprise pick up. Let’s hope they’re right.
With Studio 180’s production of David Hare’s Stuff Happens already in the Mirvish season, is there starting to be a genuine path from indie to commercial success in this town?
This is the first Town Hall since the historic 96-1 vote at the CAEA 2009 AGM to better represent the needs of member/creators.
This Town Hall is being held during the SummerWorks Festival at The Theatre Centre to reach as many independent theatre creators as possible with the latest exciting developments in how professional associations are adapting to modern creation practices.
This Town Hall will present:
The names of the two indie caucus candidates who will be running for CAEA Council and the two candidates who will be running for CAEA Ontario CPAG in this fall’s CAEA election. Some of them will also be present at the meeting to announce their platforms.
What the heck a CPAG is.
Important information regarding why the ITA agreement has just been extended for a single year.
Equally important information about a new Fringe/SummerWorks Contract that is currently being drafted by CAEA.
An update on what steps CAEA has made to fulfill the mandate set forth in the 96-1 vote for reform at the previous AGM.
This is a key moment in how the agreements we use to make art together will develop over the next decade. Come learn more this week and save yourself ten years of banging your head on the wall!
Soulpepper is number one in Toronto theatre in private fundraising as a percentage of revenue (blue).*
by Lindsay Schwietz
Artists have always had issues with finding ways to finance their projects and support themselves. With the Toronto Arts Council reporting the average earnings of Canadian artists to be $23,500* (the lowest 25th percentile of average earnings and hardly an amount to live comfortably by in Toronto), theatres and theatre artists are continually seeking funding through the government, trying to increase their ticket sales and find private donors to support their art.
Soulpepper theatre has created a unique way of dealing with this – the Soul Circle Mentor program. For a donation of over $20,000, a donor can become a “philanthropic mentor” to one of the artists in the Soulpepper Academy. “We wanted to find a way for donors to have more of a one-on-one connection,” says Juniper Locilento, the Government Relations and Foundations Manager of Soulpepper. “So the Soul Circle Mentor program came into existence when the Academy started in 2006. We really saw it as an opportunity, on a bunch of different levels, for some of the donors who are closest to us, to give them an opportunity to connect more closely with these artists who were coming in. And we wanted to give these artists an opportunity to interface and network and just talk to donors so they would become a little more comfortable with that idea.”
The Soulpepper Academy is a group of ten artists (directors, playwrights, designers and performers) chosen from across the country to develop their skills in a two-year fulltime paid residency program at Soulpepper. The first year of the program focuses on training and teaching, with the second year focusing on performance and production. The artists not only get a chance to work with the Soulpepper Company on the mainstage, they also develop a collective creation, which is performed at the end of their two years.
For Mike Ross, being paired with the Youngs meant Raptors tickets, dinners in Rosedale, performing at a birthday party for their parents, and finding backers for his one man show. Photo by Sandy Nicholson
As a major part of their training they are each paired with one artistic member (usually a Soulpepper founding member) and a philanthropic mentor (in most cases a wealthy business couple) by Albert Schultz, the Artistic Director of Soulpepper. The Academy members are required to forge a relationship with the philanthropic mentors they are paired with. This includes talking to them at functions, wine and cheese at pre-openings, dinners together, and sitting with them on opening night –at least once a month, but potentially three or four times a month.
“It was our responsibility to forge a relationship with these people, as it was theirs as well,” says Mike Ross, a graduate of the Soulpepper Academy and a current Associate Artist at Soulpepper. “We were expected to spend time with them. It was actually something that was a little intimidating at first because, although everybody’s there for the same reason, it’s different kinds of people – the artists and often time business-world people. It’s not easy to walk up to someone like that cold and start getting to know them.”
After two years, though, they get over this awkwardness. For Mike Ross, he became friends with his mentors – David and Robin Young of the Young Centre. “We’ve developed enough of a relationship that Soulpepper this season is producing a one man show of mine that they’re the private sponsors for specifically,” he says. “It became a surprisingly casual relationship.”
“I would be very nervous, if it wasn’t for my experience here, going up to what, at that point, I would have deemed just a rich person and asking them for money. I don’t feel that’s the case anymore – I’m asking them to create a relationship, which is a different thing. That’s for them something we can share in. It’s not just handing your chequebook over and maybe giving a shout out on opening night. We’re going to be part of something all together and all get something out of it.”
Soulpepper is thriving. With only 10% of their over 8 million dollar a year revenue coming from government funding, they have obviously found a way to create a sustainable theatre company through their network of private donors – without using tax dollars. They have made relationships with these people who have money to donate and made them part of theatre –made them invested in the arts on a monetary, personal and emotional level. They are teaching developing artists the skills to be able to schmooze and develop relationships with donors and learn the art of theatre as a business.
With Soulpepper it works. They produce classical plays that are generally audience-friendly, with well-known Canadian actors and theatre artists. With plays by Tom Stoppard, David Mamet and Edward Albee, starring actors like Eric Peterson straight from his success on Corner Gas, it’s an easier sell to people outside the theatre community than other companies producing new creations.
But can this model work elsewhere? What about those artists who don’t want to produce classical audience-friendly theatre? Would a business-minded couple be interested in supporting political or experimental theatre?
Mike Ross had a great opportunity to be paired with David and Robin Young, who are devoted and involved with the company. But this method of fundraising raises new questions about creative support: What about those Academy members who are paired with less enthusiastic mentors? What if they don’t get along? What would happen to a student who offended a donor? Or does Soulpepper already ensure that won’t happen by choosing artists that certainly wouldn’t offend donors?
Theatre is created when there is the capital available to create it. There is constantly a struggle to reconcile the need to create art that artists believe in, with the need to finance that art. This isn’t a new problem. Finding money for theatre projects and adapting the product to get that funding is a problem that has been around a very long time. Moliere, Stanislavsky and Shakespeare all forged personal relationships with wealthy elites to facilitate their art.
So this certainly isn’t a black and white issue. One one hand it begs the question, “Has Soulpepper taken the model too far for 21st Century sensibilities? Are they influencing young artists to focus on the sell-ability of their creations over developing new riskier works? It would be simplistic to stop there however, considering the other two major resources for creating theatre: grants and ticket sales. The sad state of arts funding for independent artists in Canada combined with recession-era entertainment budgets leaves few alternatives. Perhaps creating art is living with a series of compromises.
* Data courtesy of theatres and/or the charitable section of the CRA website.
“After the years and years of weaker and waterier imitations, we now find ourselves rejecting the very notion of a holy stage. It is not the fault of the holy that it has become a middle-class weapon to keep the children good.”
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