Mark Rothko: brought to you by webcam
by Aislinn Rose
Has anyone handed you a paintbrush dipped in red paint recently? We got one. Canadian Stage has upped its marketing game recently, with some interesting interactive elements for Red in particular.
Those red-tipped paintbrushes came tagged with the website EXPERIENCERED.CA and the site offers an opportunity to “interact” as artist Mark Rothko’s assistant using your computer’s own webcam. There are a series of different video responses from Rothko based on how each user responds, so theoretically you could have a different experience every time you interacted with the site.
An experiment in partnership with Toronto ad agency, Zulu Alpha Kilo, Canadian Stage tells us they are interested in exploring how pre-recorded video can be used in different ways to promote a live performance. Most of us have already discovered that staging live scenes for video just doesn’t work.
The site features Red‘s lead actor Jim Mezon in the role of Rothko, allowing users to get a sense of the play, without having to watch pre-recorded stage scenes on film. Check it out!
Red opens tomorrow night at Canadian Stage.