Next Stage Festival smashing box office records
Modern Love written by and starring Jessica Moss was one of 6 sold out shows on Saturday, but the only one to include a rickroll
The fifth edition of the Toronto Fringe-run festival, designed to take companies and shows that have emerged through the Fringe circuit to The Next Stage (get it?) is having a banner year for box office sales.
The first three days of tickets sales each set records. By the fourth day of the festival, six of the ten shows were sold out, including a raucous crowd that packed the Factory Theatre Mainspace to see Montreal’s Uncalled For and their Just For Laughs Comedy Award winning Hypnogogic Logic, based very loosely on the dream logic that exists while falling asleep. Oh btw. hope you have your tickets to see legendary Fringe clowns Moro And Jasp, as their entire run at the festival is sold out already
Just as important as the sheer number of theatregoers, is the much younger demographics attending The Next Stage than your average theatre production. One imagines this will be interesting to any Artistic Director or GM contemplating their non-subscription based ticket sales over the past few years of declining box office in Toronto theatre, as this type of success demonstrates a demand for theatre from a cohort that has sorely been missing.
As this is the Fringe’s last Next Stage Festival with Executive Director Gideon Arthurs at the helm, hats of to him and his team for engineering this success-in-progress, and hats off to The Tarragon Theatre for snagging a GM familiar with a future audience for new Canadian theatre.