Canadian indie productions get slick on YouTube
Give it time. The mainstream takes time to co-opt new forms, but they invariably get around to it. It has likely not sunk in that people who watch YouTube promo clips are the NEW audience for theatre and they are still milking the OLD one.
Here are some fine examples of the use of YouTube videos to promote indie productions:
What do you think? Is this the new cost effective way to promote a show, or just a fun hobby for artists with too much time on their hands? Do these clips make you want to see these shows, or are they just entertainment unto themselves?